How Two Different Dreams Became One
Didosh Jewellery was born out of a passion for the opulent. It’s the feather in the cap of Turkish sisters Didem and Ebru, who moved to the UK in 1992.
Like many sisters, their interests were quite different from one another. Where young Didem was passionate about fashion and jewellery, playing fancy dress and showing guests her handmade jewellery, Ebru was interested in numbers.
As time passed, passions burned brighter and interests remained different. Didem earned her Master's Degree in Secure E-commerce, which solidified her knowledge of business. It empowered her to market and sell her personally designed jewellery to private clients.
Ebru, on the other hand, took a slightly different route, working tirelessly in the corporate world of banking and information security with Goldman Sachs, Deutsche Bank and Deloitte. But after years of taking time off work and focusing on her children, she realised she wanted to start a company of her own. So when her kids eventually started attending boarding school, she and Didem decided it was time to take their dreams to new heights – together.
Honouring Turkish culture
The sisters’ combined background in design and finance is what built this refined brand inspired by their Turkish heritage – bringing signature jewellery and accessories to connoisseurs of luxury. They have an established workshop at Grand Bazaar, Turkiye, where they work closely with a multitude of international and local brands. A team of dedicated craftspeople and artisans, whose skill sets Didosh Jewellery enthusiastically supports, bring their original designs to fruition. All the artisans use techniques passed down from generation to generation, so you can be assured that Didosh pieces are long-lasting and well-crafted.
Didosh Jewellery aims to make every woman feel special and elegant no matter who they are or where they go. It offers fine, everyday jewellery that’s hugely loved and wearable for a variety of occasions. Whether you’re on the school run, walking the dog, in a board meeting, out at dinner or dancing on the tables!
Both Didem and Ebru are strong believers that diamonds are special – but should not be reserved only for special events. Instead, they should be worn at every given opportunity – layered or stacked with other pieces based on your style and personality. Because diamonds, in the end, are more than a piece of jewellery. They tell stories about the people who wear them every day, year after year. These timeless heirlooms are to be passed down from mother to daughter for generations. And with every passing, their stories grow deeper and more meaningful.